Guide to Bundling Sleep Products for Shopify Success

Siddarth

Siddarth is a seasoned Project Manager with 15 years of extensive experience in the eCommerce industry. Throughout his career, he has successfully led and delivered numerous high-impact projects, leveraging his deep understanding of eCommerce platforms to drive innovation and growth. Siddharth's expertise spans across project management, team leadership, and strategic planning, making him a vital asset in achieving business objectives and ensuring seamless operations. Beyond his professional accomplishments, Siddharth is a passionate cyclist. Loves reading books.

You can ask any business or yourself too, what exactly you really want – there are higher chance the first word that comes from you would be money or sales. We know that e-commerce store owners or sleep business owners like you love to see their revenue skyrocketing, but this demands some smart moves, and one of the smartest moves is leveraging product bundles in your Shopify store development strategy, But how exactly you will do this, to know let’s dive in.

Why does Product Bundling work for Sleep Business?

See firstly you have to understand that product bundling simply involves bundling multiple products under a single purchase at a lower price than if the individual units were sold separately to sell more units at discounts.

Now to understand let’s take an example, suppose your Shopify store specializes in sleep products have several products like mattresses, pillows, cushions, sheets, and blankets. Now how you can use product bundles here –

Scenario:
You create a “dreamy sleepy bundle for the bedroom” that includes a high-quality mattress, a pillow, a set of premium sheets, and 2 cushions. Individually, each product might be priced at different ranges like 2 cushions for $100, a mattress for $800, $50 for the below and a premium sheet for $100 which will totally cost the customer $1150. But when bundled together, you offer the whole package for $1000—giving customers a $150 discount.

Why This Works:

1. Increased Average Order Value (AOV): There will be very few customers who resist to buy from you when they see that you are offering a good discount. They’re likely to buy the mattress, pillow, and sheets together rather than just the mattress alone. This helps increase your AOV.

2. Perceived Value: The $1000 bundle feels like a great deal compared to buying each item separately for $1150, so they’re more likely to make the purchase. The perceived savings boost their satisfaction and the likelihood of buying more from your store.

3. Cross-Selling: Why do you just sell a single mattress when you can sell many other products of your store? A bundle allows you to introduce customers to products they might not have considered buying on their own.

4. Increased Customer Satisfaction: Offering a bundle that enhances the sleep experience (e.g., mattress + pillow + cushions + sheets) improves overall customer satisfaction. They feel they’re investing in a complete, high-quality sleep solution, not just individual pieces.

To understand the concept of bundles you can visit the sleep company as they have created a bunch of bundles for their premium and top-notch sleep products. One of them is their Smart Luxe Bundle in which they offer a smart luxe mattress, hybrid pillow, and bamboo mattress protector.

Even they have wedding bundles created for customers who want these bedroom things as a gift.

Eligibility Requirements for Product Bundles

To sell product bundles in your store while opting for Shopify store development, you must meet the following conditions :

Your store should be using the Online Store sales channel or a Custom Storefront.
You need to have a bundle app installed on your Shopify store.
Your store must have an upgraded checkout system. Stores that use checkout.liquid customizations or features cannot support product bundles.

If your store becomes ineligible after previously creating bundles, the following will happen:

For fixed bundles: The bundle status will change to draft, and it won’t be published on the Online Store sales channel.
For customized bundles: The bundles will still be visible on your storefront, but items will be added individually to the cart and checkout.

You can sell bundles again once your store meets the eligibility requirements.

Incompatibility with Product Bundles

Some features are not compatible with product bundles. Take note of these limitations:

Bundles cannot be used with purchase options such as subscriptions, pre-orders, or try-before-you-buy.
The Shopify Subscriptions app is also not compatible with product bundles.

Shopify Bundles App
Shopify Bundles is a free, first-party app that allows you to create and manage fixed product bundles and multipacks directly from your Shopify admin. This app is available on all Shopify plans. Learn more about product bundles.

How to Create a Bundle with Shopify Bundles

Before creating a bundle, make sure you have the products ready to include in it so you can share it with Shopify store development providers. After you create a bundle, its status will be set to Draft. To make it available on your Online Store, Shopify POS, and other sales channels, you must set it to Active.

Steps for Creating a Bundle:

On Desktop:

1. From your Shopify admin, click on Bundles.

2. Click on Create bundle.

3. In the Title field, enter a name for your bundle.

4. Click Select products.

5. In the Add products dialog box, choose the products you want to include in your bundle, then click Select.

Optional: You can do the following:

To increase the quantity of a product in your bundle, adjust the quantity field.
To select or deselect variants, click the variant name.
To add quantity as a bundle option, click the ellipsis (…) next to the product and select Add quantity as an option.
To create a multipack, click the ellipsis (…) and select the Duplicate product.

6. Click Save and continue.

7. On the product details page, add any necessary information.

Optional:

Under Publishing, click the ellipsis (…) > Manage sales channels to select which sales channels to publish the bundle to.
Under Status, choose Active from the drop-down to make the product active.

8. Click Save.

How to Edit a Bundle with Shopify Bundles

To make changes to an existing bundle, you can edit it using the Shopify Bundles app.

To Edit a Bundle on Desktop:

1. From your Shopify admin, click Bundles.

2. Select the bundle you want to edit.

3. Make the necessary changes.

4. Click Save and continue, and you’ll be redirected to the bundle’s product page.

Optional: Edit any product details, then click Save to apply the changes.

This allows you to manage both the bundle and the individual product details directly from Shopify’s admin.

Top 5 Tips for Successful Product Bundling

1. Offer Multiple Bundle Options: You can create a different set of bundles, plus Shopify gives you the flexibility to create multiple bundle types in fixed, multipack, and mix-and-match forms. This will help customers to find the best fit for their needs.

2. Highlight Savings: You can display how much customers will save by purchasing a bundle rather than a single product.

3. Offer Deals at Checkout: Use checkout offers like “Buy one, get one free” or suggest additional products to boost impulse buys.

4. Create a Dedicated Bundle Section: Set up a section for bundles on your site, featuring time-limited offers like festive sales, wedding sales, or bundles like “dream room for your baby” to encourage repeat visits and attract deal-seekers.

Wrapping Up

In conclusion, product bundling can be proven an excellent and remarkable strategy to boost your sales in your Shopify store, especially in the sleep products niche. However, it should be implemented with a strategy otherwise you won’t see the right results. Moreover, if you have started a new Shopify store and want to opt for Shopify development services for your sleep product bundles, reach out to us as with thoughtful bundle options and effective marketing we will create a successful strategy that appeals to your customers and drives revenue growth.